The beginner’s guide to finding an agency
Noticing that prmoment.com are running a poll on whether pitching is a good way to find an agency, it reminded me of a meeting this week where, when I asked how the contact had found us, they were...
View ArticleWhere should Government investment go?
Last week, my eye was caught by the Advertising Association calling for Government investment in the sector to kick-start economic growth –...
View ArticleWhy case studies count
The subject of this week’s PRCA’s Public Sector Group was prize-winning campaigns. We were lucky enough to have Leonie Austin from NHS Blood and Transplant, and Linda McIntyre from Consolidated in...
View ArticleWhy the Big Society needs to be above politics
Perhaps it’s because we’ve all been too preoccupied with horse burgers and Oscar Pistorius, but the Cabinet Office’s latest Community Life Survey doesn’t seem to have set the world alight. If I’m...
View ArticleThe big debate – messy desk person or tidy desk person?
As any of you who follow me on Twitter (@lornagozzard – hi!) will know, I love a good PR survey. Especially when it’s on an issue close to my heart. So imagine my joy last week when I saw that Staples...
View ArticleWhy agencies need to learn to say ‘no’….
My eye was caught by Larry Franks of Beige’s call to agencies to stand up for themselves in this week’s PR Week – coming in the same issue as the Jaguar Academy were criticized for running a PR pitch...
View ArticleDoes the demise of More! mark a watershed moment?
Many ladies of a certain age will have had a tiny moment of nostalgia this week, with the news that More! – one of the few remaining magazines from our teenage years – is set to close. After 25 years...
View ArticleAre partnerships the right route for government comms?
Being slightly nerdy, I’m quite a fan of the Government Communications Networks guidance documents, and I have to say that their latest one on Communications Partnership Strategies is a particularly...
View ArticleDoes anyone listen to female experts?
The issue of how to make your client a ‘go-to’ person for media comment has always been a thorny one. Indeed, it’s probably because it’s difficult that PR agencies get paid to help with it at all. How...
View ArticleSo what is the future for PR agencies?
It can’t just be me who’s noticed that there’s been a lot of debate in recent weeks about the future of the PR agency. Obviously, not just in recent weeks, but it does seem to have become a focused...
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